HCM WARRIORS BRNO

"KALOKAGATHIA"
is a term of classical Greek origin,
that describes an ideal of
gentlemanly personal conduct,
especially in a military context.

That and the WARRIORS name
were the hints I got from the
organization's management,
when we started the brand identity
development process for this sports club,
which focuses its activities on
an overall development of young talented
hockey players.

Introducing the HCM WARRIORS BRNO brand.